MobileMonday, SXSW, pitching, Austin, startups

MobileMonday made a comeback at SXSW

For the first time since 2014, MobileMonday was back at South by Southwest connecting innovators from across the Nordics and showcasing startups on stage.

At the EU House on 6th street, a line was forming in the setting Monday sun. For the first time since 2014, the event MobileMonday would be back, and people did not want to miss it.

MobileMonday was created in 2000 in Finland. It is a community for the mobile and connected industry spanning more than 150 locations worldwide. For the first time since 2014, the Nordics brought it back to SXSW in Austin. 

Well inside the event started out with a panel discussion about Nordic creativity. The Nordics are widely acclaimed for their ability to produce successful companies. Denmark, Sweden, Norway, Finland, and Iceland share a unique combination of enthusiasm for innovation, technical skills and a design approach to building companies as well as societies. But we are still in need of foreign investment, talent, and collaborations. Thus come in MobileMonday to attract more attention to the Nordic startup ecosystem.

MobileMonday was created when a couple of Finnish visionaries set up a meet up for the Finnish mobile industry in the autumn of 2000. The only suitable time for the meeting? Monday evening. Each month thereafter, the group met at the first Monday and by 2004 the movement started to spread. Soon chapters were launched in Tokyo, Silicon Valley, and Singapore, amongst others. 

Read more: Key takeaways from “Your Next Portfolio Company is Nordic”

To welcome back the event, a group of some 20 pre-selected startups showcased their ideas outside on the patio. A little later in the evening, some of them would deliver a one-minute pitch on stage before the event concluded with more drinks, more networking, and Finnish bands.

The startups that went on stage were:

No No No announced on SXSW that they are building an independent complaint resolution platform for consumers. The mission: to improve the relationship between consumers and companies and advocate transparency. No No No offers companies a fair opportunity to respond, and consumers are only able to review resolutions. In other services, a complaint with a 1-star review leaves behind a 1-star rating even if the company provides a 5-star resolution.


At the Woohoo Company, their mission is to prepare present and future generations for tomorrow’s jobs with their complete e-learning systems for kids ages Kindergarten through 12th grade.

Zero Keyboard

Zero Keyboard deems itself the ultimate Salesforce app, that can update Salesforce on-the-go – no need for typing. Zero Keyboard makes data entry into Salesforce fast and easy. With the app, you can scan business cards directly into Salesforce, call and log calls, sync calendars, and manage tasks in Salesforce.


BCaster is a Finnish video platform company building and developing a time-and-place–connected platform for mobile videos and photos. The platform is AI-driven and finds and collects all the created content together in one place without hashtags or keywords.
The platform also protects the user’s rights through the company’s rights management.

Kieku Labs

Kieku Labs Oy is developing a personal audio channel. Users can recommend stories worth sharing, like already published stories, or suggest podcasts found elsewhere on the internet. The users can choose themselves, or they can let the artificial intelligence select suitable programs based on your preferences.


Motivation and empowerment within physiotherapy exercising are the main design drivers within Rehaboo! -games. The company develops different games targeting, for example, children’s physical rehabilitation and physiotherapy, seniors, and remote physiotherapy.
Rehaboo! wants to make exercising fun, empowering and measurable. Paper instructions are hard to understand, do not motivate for constant exercising, and are not measurable. With other words Paper instructions are history.

Also read: Design thinking: Four Nordic startups to know

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