Design thinking: Four Nordic startups to know

Four Nordic startups were pitching at the House of Scandinavia Monday afternoon at SXSW. As part of the Danish Design Centre’s event “Your next portfolio company is Nordic” the startups are prime examples of companies working with design thinking.


CCO and co-founder Jepper Faurfelt was the first startup on stage. Linkfire creates intelligent links that route fans to the music they love, in the apps they love. The company was founded in Denmark in 2014 with the ambition to bridge the gap between the discovery of music and the consumption of music. In 2016, Linkfire raised a 2,3 million seed round, they have 800 clients worldwide, and now the startup is ready to also go into film, home entertainment, podcasts, and live events.



Janne Neuvonen is the founder and CEO of Finnish BCaster, which was also to be found at the SXSW trade show. The idea is an AI-powered media platform for crowdsourced content with rights management and real-time search. The company was founded in December 2016 and has been in the States since September last year. The platform enables content to be shared, analyzed, tagged and described automatically distributed to users all over the world.

Read more: Key takeaways from “Your Next Portfolio Company is Nordic”



Head of sales Anna Malkan fired up the stage with a confidence rarely seen in Nordic pitches. Disclaimer, she has lived in the States for years, and her mother is a diplomat, she revealed before pitching Swedish startup Volumental. Volumental has developed a fast and simple 3D body scanning technology, which provides data for product recommendations and creating customized products. To stand out, they chose a narrow focus – feet. Their first customer is New Balance, and the scanner is in stores now in 35 countries. The customers can get a completely personalized experience in fitting and finding the perfect footwear, and the companies get valuable data for their R&D.



The last person on stage was CTO and co-founder of Norwegian startup Kahoot! Morten Versvik who instead of telling us about his company showed us what they do. Kahoot! is a free game-based learning platform that makes any subject fun to learn in any language, on any device, and for all ages. You download the app onto your phone and play along. Teachers can assign homework, friends can challenge each other, and you can also just play learning games by yourself. Kahoot! launched at SXSW back in 2013, and as of January 2018, 51 million games have been made on the platform.

Read more: Nordic events at this year’s SXSW you do not want to miss


Share this:

One comment

Comments are closed.